WHAT, Philadelphia goes Alternative in HD

Radio Ink reported today that WHAT(AM) Philadelphia is the first AM to broadcast Alternative Rock in Medium Wave HD radio.

I’m listening now to Snow Patrol on the station, but not in HD. Hopefully they will have it on later today.

This will be an interesting experiment – I just wish that WHAT had a better signal to really test whether mainstream (kind of) music can build an adequate audience on HD.

Good luck “Skin Radio”!